10 Email Marketing Tips for a Successful 2022

So, you have seen all the benefits email marketing can bring to your business or personal brand and you want to try it out. Check out these updated 10 email marketing tips that will help you start an email campaign today.

1) Get a Better Understanding of Your Audience

Email marketing continues to be a robust and reliable form of communication in many businesses, with some organizations having greater success than others. A few major factors separate companies that struggle with email marketing from those that succeed. For example, many organizations struggle with using email marketing to connect on a personal level with customers or recipients. The easiest way to improve your company’s email marketing is simply by working harder at getting a better understanding of your audience. Better understanding can lead to better engagement and results.

2) Create a customer service strategy

While customers certainly aren’t afraid to lodge complaints or request refunds, you can go a long way in staving off negative behavior by creating a customer service strategy. You’ll need a plan of action in place before someone has an issue with your product or service; including your return policy, email addresses for customer service reps and social media handles. Plus, you should have an easily accessible (and transparent) resolution system in place if anything does go wrong. A good way to do all of that is through email marketing software. For example, companies like GetResponse and ActiveCampaign have tools that let you create detailed workflows that manage everything from after-sale communication to special pricing and coupon codes — all powered by automation.

3) Double down on marketing automation

GetResponse (formerly known as AWeber) and ActiveCampaign are two marketing automation solutions that every business needs to look into. Why? The success of your business depends on it. Both tools are relatively inexpensive, easy to use, and have an impressive suite of features that can help you better connect with your customers, run targeted campaigns, and measure results. For smaller businesses on a tight budget, they might be exactly what you need to make big gains in marketing. And if you’re already using one of these solutions in conjunction with another platform like HubSpot or Infusionsoft (or other), then there’s good news: Most marketing automation platforms work together seamlessly! Still looking for answers? Check out some of our previous posts!

4) Send out offers only when it makes sense

Make sure you send out offers only when it makes sense to do so. For example, don’t promote your 20% off your first purchase offer if someone hasn’t already purchased something from you. Why? Because these aren’t active subscribers, and they aren’t going to react well to that type of spammy message. If someone is interested in what you have to offer, make sure they know about it by sending them personalized emails that are tailored specifically to their interests and needs!

5) Use Email Marketing tool

There are several great email marketing tools available. In general, if you’re not too worried about segmentation, GetResponse and ActiveCampaign are two of our favorites. (They’re also quite similar to one another in terms of features and costs.) Both platforms have robust signup forms that are mobile-friendly and can be customized with your brand colors, logos, and voice. If you need assistance getting started with either of these tools or need more information about why we love them so much, please contact us — we’d be happy to help. Learn More

6) Evaluate Your Results

There are many factors that contribute to an email campaign’s success or failure, so it’s important to evaluate each aspect of your email marketing campaign. Keep in mind what you learned from A/B testing at the beginning of yor campaign and make any necessary adjustments now. A/B testing is a really useful way to test how content affects engagement and open rates. The more refined your approach becomes, the better results you can expect down the road. And then next time, when marketers and analysts are busy talking about email marketing best practices, you can remind them of one thing: That’s very interesting…but did it get results? That’s all that matters.

7) Personalize at every stage of the life cycle

The best email marketing is the one that’s personal and tailored to your audience’s needs at every stage of the life cycle. Email is the best place to show customers that you care about them and what they need. Use personalization to drive engagement by creating email experiences tailored to each individual recipient. Reach out to new leads with a personalized welcome email. Don’t forget about existing customers, either! Send special offers based on their past purchases or just their overall spending habits. Send happy birthday emails and other special messages throughout all stages of life — kids, weddings, graduations, birthdays…you name it! Create an ongoing dialogue between you and your subscribers by sending helpful emails throughout their entire relationship with your brand. Always keep it relevant; if someone unsubscribes from an irrelevant campaign, don’t take it personally — just move on!

8) Increase revenue from existing customer base

Increase revenue from existing customer base. A key part of any business’s digital strategy is creating effective email campaigns that convert, drive revenue and expand your customer reach. When you look at your email subscribers as buyers, it unlocks opportunities to increase your revenue and drive higher engagement with existing customers. Instead of viewing them simply as names and emails on a list, you can send emails to specific personas, nurturing them towards becoming Active Buyers. That is when an individual becomes involved in every aspect of their online life: researching, buying and sharing products or services with friends. He or she has moved beyond being a subscriber or consumer — they are now brand advocates that promote your company because they love what you have done for them.

9) Give back by rewarding your customers with free value

You could, of course, go with gift cards or credit. But remember that some people aren’t going to value your gift quite as much if you force them to spend it on something they didn’t plan on buying. One option is giving customers access to a special discount that lets them save more money in return for signing up for your list. In other words, give back by rewarding your customers with free value. Another option? Offer members-only deals just for people who opt in to your list — again incentivizing potential buyers with something they may not have otherwise gotten from you.

10) Send Emails at the Appropriate Time

The best time to send emails is in the morning. Research shows that if you don’t get an open rate of 40 percent, your chances of getting it to climb by the end of the day are slim. While timing doesn’t work exactly the same way with all businesses, most companies see their highest open rates between 8am and 9am. If you have the choice, opt for earlier rather than later in the day (though there are pros and cons to each). And just as important: Don’t send emails on weekends or holidays unless it’s absolutely necessary. Your customers won’t be around to read them!

Conclusion

With these 10 best practices in place, you’ll be well-positioned to build strong relationships with your audience, convert more leads and close more sales. No matter what industry you’re in or what stage of business you’re at, customer relationships will always be important — and email is one of your strongest tools to help you accomplish that goal. Learn how to use it wisely and effectively by incorporating these 10 actionable strategies into your email campaigns.