6 Marketing Automation Platforms To Help Grow Your Business in 2022
When it comes to driving leads and sales, there are plenty of channels that can help you succeed online. Social media, email marketing, paid ads, even good old-fashioned SEO — each one has its own advantages and drawbacks. Marketing automation platforms are tools that can be used to boost the efficacy of all these channels, by helping you manage your efforts more efficiently and stay on top of things more easily. I’ll explain why they’re so useful and highlight some of the best marketing automation platforms out there right now in this article on 6 Marketing Automation Platforms To Help Grow Your Business . Read on!
What Is A Marketing Automation Platform
While they may seem a bit daunting, marketing automation platforms are simply online tools that can help you organize your various marketing efforts (including e-mail and social media) into one cohesive strategy. Think of it as hiring a virtual assistant to manage all of your communication channels. What does that mean for you? Less time spent on email, less time spent on creating content for social media sites and more time for focus on things like ROI tracking and conversions. You should also know there’s no one size fits all platform. Instead, you need to select based off your specific business needs — which is why we’ve found six options for you to consider:
If you’re looking for an email marketing automation platform, GetResponse is an excellent choice. One of its biggest strengths is that it’s user-friendly: creating professional-looking automated campaigns takes less than a minute. On top of that, GetResponse is an all-in-one solution: it comes with landing pages and survey tools, making it easy to start using right away. It also works great with social media platforms like Facebook and Instagram — meaning you can work on growing your followers and boost engagement at one time. And once you set up automated emails, they run automatically so they won’t take up much of your precious time. GetResponse starts at $15 per month, which makes it one of the most affordable solutions out there. So you can read our review on GetResponse to get a better understanding on what it can do for your business. Learn more.
ActiveCampaign is one of our favorite marketing automation solutions because of its flexibility and ease of use. Although you can use it for many different types of businesses, its features are particularly well-suited to agencies. You’ll have access to a wide range of segmentation options, including lead scoring and social media data. (Full disclosure: we are an official partner with ActiveCampaign.) There’s also a robust API available, so if you want to integrate ActiveCampaign with another tool, you can do that pretty easily. As mentioned above, there’s a free trial available that includes up to 500 contacts and 12,000 emails per month. Pricing plans start at $15/month for 1,500 contacts and 10,000 emails sent each month. The highest plan costs $199/month but allows you to send 100,000 emails per month and contact unlimited people. Learn more on ActiveCampaign.
Iconosquare is a social media management platform that allows you to grow your social following and manage your Instagram. If you’re looking for a way to automate posting to Instagram, you’ll want to get your hands on Iconosquare ASAP. This software lets you schedule posts for specific times and days, so even if you’re out of town or away from your computer, you can still post content to Instagram at regular intervals. This type of automation helps businesses keep their accounts active and helps them maintain continuous engagement with their audience. What’s more, Iconosquare provides insights into other platforms such as Facebook, Twitter, YouTube and Google+ along with analytics that are crucial when monitoring performance across multiple channels. Iconosquare offers several pricing plans depending on how many accounts you need to monitor. For example, the Basic plan costs $9 per month while Premium will set you back $19 per month. Get started with the 14-day free trial….Click Here
Managing your company’s marketing efforts can quickly become overwhelming — especially if you have a large e-mail list and multiple teams collaborating on social media content. Marketing automation platforms can help you streamline and automate repetitive tasks, so you can focus on more complex projects that require your personal attention. For example, contentstudio lets users create templates for newsletters and blogs, then inserts relevant links to related content (i.e., a template for an industry-related podcast would automatically include episode links). When combined with tags, it can make it easier to segment your audience based on different categories — such as company size or geographic location — and tailor offers accordingly. ContentStudio is free for up to 1,000 subscribers. Learn more.
Serpstat, one of our favorite marketing automation platforms for SEO tools, is also a comprehensive analytics tool that you can use to grow your business. Our favorite feature is keyword ranking, which alerts you when your website appears in search results and how high or low it ranks in comparison to other sites on that particular topic. The tool comes with helpful PDF reports that show your keywords’ rankings over time and let you know what new content or link building tactics are most effective at raising page rankings. This platform has saved us countless hours of research, but we love it because it’s simple enough to be used by anyone in our team. You can get started on Serpstat with a 14-day free trial! Start using their service here!…Click Here.
You might have heard of a Google chrome extension called VidIQ. It’s an incredible video SEO tool that uses AI to improve engagement on video content. The platform is incredibly easy to use: after uploading your videos (yes, multiple uploads are allowed), you’ll be able to see how many people viewed each video as well as relevant keywords for every individual viewing. Note that if viewers watch your content for at least 30 seconds, it will count as a view. Get started now for free….Click Here
So if you are look for Email marketing, Social media marketing, Seo marketing and even Video marketing automation tools or platforms, these six tools recommended has used and tested personally so why not read our review articles or give them a try to reduce your workload and increase your productivity.
Affiliate Disclosure: There are affiliate links in this article, when you purchase through our links we get a little commission.