How to get the most out of Instagram in 2022
There are many Instagram tools out there you can choose from and if you’re wondering which one is the best, here’s your answer. Today we’ll be taking a look at Iconosquare, which has been designed to let you manage your Instagram account in the most efficient way possible. Whether you’re an individual trying to grow their personal brand or a company looking to increase sales, Iconosquare will definitely come in handy! Here’s how to get the most out of it in 2022!
How Instagram Favors Businesses
It’s important for brands and businesses to be on as many social media platforms as possible, but Instagram has a leg up on its competitors when it comes to visual content. Since images are such a central part of what makes up an effective post, businesses need to make sure that they’re using it effectively. The best way to do so is through proper planning, whether you decide you want users interacting with your photos or simply just want followers. Although you might want as many followers as possible, if your brand isn’t actively engaging with them then it could lead some viewers away. It’s key that you strike a balance between quality and quantity — and only add people who will actually interact with your content instead of random strangers.
What you are doing wrong on Instagram
If you are just using it for posting photos, you are missing out on one of its major strengths: its analytic tool (or tools). The app has more than 1 billion users and 60% of them open it at least once a day. It is a brilliant way to boost your social media presence and promote your brand. But only if you use it correctly. So what’s wrong with how people use Instagram? In short, they don’t know how to make their accounts work for them or how to use analytics properly. And if you are not doing that right now, there’s no time like now to start!. Here is a common mistakes to avoid when using Instagram as part of your social media strategy. What happens when you post something without knowing who will see it: For starters, you have wasted an opportunity to grow your audience. According to Iconosquare , 56% of posts published on Instagram receive less than 10 likes. That means that half of all posts published receive fewer interactions than they should — even though there is still an opportunity to gain new followers and leads from these interactions. But here are some positive things you can apply today:
Create an editorial calendar
Tools like Iconosquare can help you automate much of your Instagram posting and allow you to share content seamlessly with other social channels. But if you’re serious about getting more followers, it’s worth investing time into crafting and sharing unique, compelling content on a consistent basis — that means creating an editorial calendar (i.e., a schedule for what and when you’ll post). This can be difficult, but there are many pre-made templates online that will help you build one.
Work on your Profile Picture and Bio
These two things may seem tiny, but they can have a large impact on how many people actually follow you. When it comes to your profile picture, make sure it’s at least square and that you stand far enough away from the camera so that your face is visible. As for your bio, try and keep it as active as possible — using phrases like follow me for inspiration! or new post coming soon! can help remind people that you’re active on social media (which will inspire them to follow). Remember: Don’t overdo it!
One way to extend your reach and maximize engagement is to tag relevant influencers. A social media consultant can help you identify and connect with key industry influencers (who may or may not also be potential clients). Tagging is easy — you simply use a person’s handle (@handle) in a photo caption or comment. If they like what they see, chances are good that they’ll engage with your content on their own feed or return the favor by tagging you and mentioning you in their post. Keep tabs on what’s trending: Instagram tends to change its algorithm every year, making it more important than ever for brands to keep up with changes and tweak their strategies accordingly.
Engage with your audience
While you should also post what you think your followers will be interested in, make sure that at least 25% of your posts are about things that are important to you. Posting about what’s important to you shows your audience that you’re not just a brand looking for attention; rather, you’re a real person with passions and interests. This is also an effective way to connect on a deeper level with followers who can relate and may not have thought they were interested in fashion until they heard your thoughts on it. Having an audience who relates is one of several reasons why engagement rate matters more than reach on Instagram.
Use hashtags effectively
Hashtags are essential for businesses on Instagram. There’s no denying it — hashtags help you organically grow your account and reach more people who are interested in your product or service. If a potential customer is searching for something, there’s a good chance they’ll use a hashtag that relates to their search. Make sure you take advantage of these hashtags when you post content, whether it’s photos or videos. Your posts will show up more frequently when someone searches one of these hashtags and your name might pop up among popular results, driving even more traffic your way. And if one or two users happen to share your post with their audience, that could mean new customers are just a click away!
Use Analytics To Format Your Strategies
Use analytics to see what is working and what isn’t. Look at your post titles, hashtags, images etc. Use apps like Iconosquare. Read post ideas from influencers you admire. Look at growth rates and follow users who have similar accounts. If you are unsure if an image would work with your account use an app called Canva (It’s free!) so you can edit and tweak until it looks good before posting! That way you don’t have wasted money on ads that don’t convert into followers. So be strategic about which posts will result in more likes, comments or views and use your resources wisely! Good luck growing your following! The first step to using analytics effectively is signing up for a social media management tool like Iconosquare. This platform allows you to track metrics for all of your social media platforms including Instagram, Facebook, Twitter and Youtube. Learn more on Iconosquare…Click here
Summary and Final thoughts
The best way to get value from your social media accounts is by providing value for others. Understand that not everyone who uses Instagram is using it for business or sales. Have fun, be creative, and share great content! Learn everything you can about hashtags, analytics, and even more niche apps like stories within Instagram. Be a person first before thinking like a brand. These are just some of my top tips on how I believe anyone can become a successful user on any social media platform in 2022 and beyond!.
If you do have any questions, we’d love to help! Just reach out via email firstname.lastname@example.org. We’re here to help.